MARKETING STRATEGY:The MANTRA To Good Marketing Strategy

MARKETING STRATEGY:The MANTRA To Good Marketing Strategy

Building a marketing strategy is vital for any organization. Without it,efforts to attract customers are likely to be irrelavent and unproductive.

The focus of marketing strategy should be making sure that products and services meet customer needs,developing long-term connections with those customers. To achieve this,there is a need to create a flexible strategy that can respond to changes in customer demand. It may also help identify whole new markets that you can successfully target.

The purpose of marketing strategy should be to identify and then communicate the benefits of organization offering to your target market.Once you have built and applied your strategy, monitor its performance and make any modifications required to maintain its success.
These marketing tips and ideas can help anyone achieve better sales results, so take a few moments to study them.


Tip 1: Throw that old marketing guide in the bin!

The First marketing tip is this: If you want to avoid wasting stacks of money and missing countless sales options, throw your old marketing guides and audio programs in the recycling bin!
You need to know what works today and the marketing landscape changes rapidly.
So, before putting any marketing tips or marketing tactics into place, check the date of the information you are using.

Tip 2: Content marketing – Learn how to use content to market your business!

Content marketing works. In fact, so long as the material you produce is of extremely good quality, Content Marketing can work REALLY well.
You may or may not be common with Content Marketing, yet you visit content marketing sites every time you access the Internet. When you visit news sites, entertainment sites or blogs like this, which offer business advice, you are visiting a site that uses content to market itself. Content Marketing can be used to market any type of business and it is unrivaled when it comes to gaining new clients, sales leads, inquiries and subscribers.

Tip 3: Email marketing – Start using email marketing NOW!

Email marketing is extremely cost effective and one of the most powerful marketing tools available to small businesses. This is because it provides predictable results and costs little or nothing to use.
Another huge benefit of email marketing is that unlike Facebook, Twitter, or any other social network, YOU not only build your network… YOU own it!

Tip 4: Build a well-connected network

One of the biggest misconception in business is that you must have a large network if you want to succeed. In fact, you need just 5 or 10 people to begin with.The reality is that the size of your network is not what’s important.It’s the influence of the people within your network that counts.

1.IF A NETWORK has 1000 people BUT they lack influence, it will have a commercial value of close to zero.
2.IF A NETWORK has just 10 people BUT they have real influence, it will have a massive commercial value to you

Tip 5: Internet marketing – Start taking your website seriously

Most small businesses are unaware that their website is capable of being a 24/7, lead making.Your website can generate leads, phone calls and sales from interested prospective clients.So long as you do it right.

Today, the investment required for a professional looking website or blog is minimal. Yes, you certainly can spend thousands on a website, however, for the vast majority of businesses there’s absolutely no need to spend that kind of money.


Before looking at new markets, think about how you can get the most out of your of key customers.
existing customer base – it’s usually more economical and quicker than finding new customers.

Consider whether you can sell more to your existing customers or look at ways of improving the retention
Focus on the market

Your marketing strategy document should:

1.Analyse the different needs of different groups of customers
2.Focus on a market niche where you can be the best
3.Aim to put most of your efforts into the 20 per cent of customers who
provide 80 per cent of profits

Don’t forget the follow-up

1.Approach a third party for feedback about your strategy – they may be
able to spot any gaps or weaknesses that you can’t see.
2.Put your marketing strategy into effect with a marketing plan that sets
out the aims, actions, dates, costs, resources and effective selling
3.Measure the effectiveness of what you do. Be prepared to change things
that aren’t working.

Pitfalls to avoid

1.Making assumptions about what customers want.
2.Ignoring the competition.
3.Trying to compete on price alone.
4.Relying on too few customers.
5.Trying to grow too quickly.
6.Becoming complacent about what you offer and failing to innovate.

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