Content Marketing : Benefits over the traditional marketing.
February 4, 2016
1. More on-site content.
It may seem like an observation, but more time spent on content marketing means you’ll have more content on your site. That means your customers will have more reasons to stick around, more possibilities to become familiar with your brand, and more trust, which will lead to higher conversion rates. With great content, your users will stay on your site longer, and that’s always a good thing. For more on why on-site content is a good thing.
2. Higher rankings in search engines.
Every new post you add to your blog is another page that Google’s going to catalog. More pages doesn’t always link with more search traffic, but having more quality pages listed can grant you more leads to rank for more search queries. If you target long keywords and topics that your customers regularly search for, you should have no trouble appearing for those searches with your archive of information.
3. Higher Domain Authority.
Richer content will increase the expertise, authority, relevance, and trust of your site. If that content earns more inbound links from external sources, your website’s domain authority will increase even further.Domain authority correlates strongly with higher search rankings, so the more quality content you produce, the more organic search visibility you’ll stand to gain in all areas of your site.
4. More affiliated traffic.
This one depends on your commitment to the guest posting portion of your content strategy. When you contribute to external publications as a guest, you’ll have the opportunity to link back to your site. Do so on a relevant, reliable site with high traffic, and a single guest post could earn you a lot of new visitors to your site.
5.More social traffic.
Distribute your content on your social media for increased exposure. If you do this, more users will see and read your material–plus, users will have the opportunity to share your content with their friends and followers, greatly increasing your circle of followers. Over time, you’ll earn more and more followers for your brand on social media, and more traffic from social media as a result.
6. Increased conversion potential.
Your primary objectives with content are to engage, inform, help, and bring value for your readers. Once that’s taken care of, you can use any remaining space you have to pitch one of your products or services. If done tactfully, you can easily increase the number of conversions you get. Just remember the keyword here is “tactfully”–don’t turn your content into an advertisement.
7. Enhanced brand popularity.
When people read material, they’ll build an impression of your brand. If they find what they read helpful, informative, or enlightening, they’ll think more highly of your brand. Furthermore, if they see your content published on external sources and showing up on their social news feeds, they’ll perceive of you as a more trustworthy, established thought leader in the industry.
8. Stronger customer-client relationships.
A Better brand reputation can help with the size and recognition of your audience, but great content can also increase the loyalty and closeness of your customer relationships. If you use personal brands of individuals to write and share content, your customers could develop a more personal relationship with your company. If they start to rely on you as a primary source of information, their loyalty will be all but guaranteed for as long as they buy your products.
9. Common usage.
There’s no such thing as a “bad” industry for content marketing. Practically any business in any market can use content as a major strategy. Even traditional, non appealing industries like manufacturing can still provide insights on industry developments or just make their industry more approachable and can be related to consumers.
10. Lesser marketing costs and adding to value.
Content marketing only costs time. It’s incredibly cost-efficient, and even better-it provides adding returns. Your first few months of a content marketing strategy might not yield much in the way of results, but your next few months will start to see growth. The few months after that will see more growth. By the time you’re a few years in, your return could easily multiply your investment, consistently.
July 25, 2017
July 25, 2017
July 1, 2017